Do you know Facebook Ads advertising campaigns ?
It’s hard to avoid it because the algorithms are so formidable on social networks.
But perhaps you want to evaluate this possibility and have you used it ?
What is Facebook ?
Founded in 2004 by Mark Zuckerberg and his college friends, Facebook was designed as a social network to allow Harvard students to communicate and share information.
Today, Facebook has become the largest social network on the planet, with over 2.5 billion active users worldwide.
Remember that today the competition in social networking is tough.
And each one will have its own type of customer.
To be taken into account for your search for leads !
Today, even if your page is still called Facebook, the company has become Meta in anticipation of its probable use in the Metaverse.
But that’s another story…
How to create a Facebook account
Creating a Facebook account is very simple.
Just go to the Facebook homepage and fill out the form with the requested information.
You will then need to confirm your account by clicking on the link that will be sent to you via email.
Once your account is created, you can start sharing information and interacting with your friends.
That’s what Facebook is all about, staying in touch and interacting with your friends.
And your friends’ friends can become your friends, creating unlimited connections between people.
But beware, nothing is free and algorythms lurk !
Do you need a pro account to create Facebook Ads ?
For professional purposes it may be possible to create advertising campaigns to generate Facebook Leads.
In order to create Facebook Ads campaigns, you must create a Facebook Pro account.
Pro accounts give you access to additional tools and features, including the ability to create and manage ad campaigns.
One of the tools is called Meta Business Suite for managing your Ads for your Leads.
What are the important parameters for generating leads with Facebook Ads ?
To create a Facebook Ads campaign, you first need to go to the Facebook Ads Manager.
Once there, you’ll need to create a campaign by selecting the type of campaign you want (for example, broadcast campaigns or engagement campaigns).
Next, you’ll need to define your goals and select the target audience.
Finally, you need to define a budget and a schedule for your campaign.
Nothing very complicated yet the settings and parameters are not so simple to adjust.
Where to track the effectiveness of a Facebook Ads campaign ?
The Facebook Ads Manager offers a multitude of tools and features that allow you to track the effectiveness of your campaign.
For example, you can view the number of leads generated, click-through rate, engagement rate, etc.
Advertising, on Facebook or elsewhere, is not an exact science.
You will need to check your metrics regularly to see if the results are trending the way you want them to.
Only change the parameters one by one and leave enough time to appreciate the results of your optimization.
The A/B testing method is to be considered to compare 2 different strategies or approaches.
Where are the ads displayed and to whom on Facebook ?
Facebook Ads are displayed on users’ news feed, homepage, mobile and apps.
The ads are targeted based on users’ information, such as their age, location, interests, etc.
A well set up FB campaign can be very effective and lucrative.
If some people make it their business, it is also because it is not so easy for everyone, given the necessary skills.
How to use a competitor’s Ads campaign to generate my leads ?
You can use the Competitors feature of Facebook’s Ads Manager to analyze and recreate your competitors’ ad campaigns.
This will help you understand their strategies and get ideas for optimizing your own campaigns.
And yes, Facebook itself provides you with information about your competitors…
What does ClarkUp offer in the way of prospecting for Facebook ?
ClarkUp offers a set of tools that help you find and analyze potential customers on Facebook.
These tools allow you to find users that match your target audience and contact them directly on Facebook.
The Chrome extension of ClarkUp allows you to download profiles of leads with :
- Liked a publication, yours or any other
- Commented on the publication, go ahead and download all the lead profiles
- The members of a group if it is public and you are a member
- The people who ask you as friends, if the profile matches your potential lead
And even, knowing how to do it, using your competitors’ campaigns…
You will be able to contact them through their messaging with a short personalized video.
Something to ensure your professional side if needed.
What is the average price of acquiring a lead with FB Ads ?
The average price of acquiring a lead with Facebook Ads depends on several factors, such as the type of campaign, target audience, budget and timing.
In general, the average price of acquiring a lead with Facebook Ads is between 1 and 4 euros.
The range is wide as you can see.
What are the alternatives to Facebook Ads for generating leads ?
There are many alternatives to Facebook Ads for generating leads, including :
- Google Ads,
- LinkedIn Ads,
- YouTube Ads
- and Twitter Ads.
Each of these platforms offers different tools and features, with advantages and disadvantages.
For example, Google Ads is a great platform for campaign delivery, while LinkedIn Ads is more suited to B2B campaigns.
ClarkUp versus Facebook Ads to generate Leads
Facebook Ads campaigns are a powerful way to generate leads, but it’s important to understand them well to get the best results.
ClarkUp offers a set of tools that allow you to find and analyze potential customers on Facebook and also on LinkedIn, Instagram, Twitter and also do your prospecting from Google MAPS or even through your leads’ websites.
These tools can also help you use your competitors’ campaigns to generate more leads.