Instagram research for prospecting ?
Why not !
After all the profiles are public for the most part and there is a messaging system to contact them.
What is Instagram ?
Instagram is a social network launched in 2010, which allows its users to share photos and videos.
It is now one of the largest social networks in the world, with over 1 billion monthly active users.
Instagram was created by Kevin Systrom and Mike Krieger.
How to create an account on Instagram
Creating an account Instagram is very simple and only takes a few minutes.
You can sign up via your Facebook account or via email as is often the case.
Once you sign up, you can start sharing photos and videos with your followers.
You can also follow other users’ accounts, and subscribers can follow you.
Start your first instagram searches with your friends and let them know you are on Instagram.
The differences with other social networks
The main differences between Instagram and other social networks are the content format (photos and videos), the user interface and the features.
Instagram has a very simple and intuitive interface that makes it easy to use for beginners of all ages.
It also offers features such as:
- the Stories,
- the filters,
- and direct messaging
Very convenient for public profiles that you find via instagram search for your prospecting and with whom you can communicate right away without even having to validate your request…
There are none !
Advantages and disadvantages of instagram search
Benefits : Instagram is a great way to reach a wider audience and increase your visibility.
It is also very easy to use and offers many features to interact with your followers.
Finally, Instagram is very popular and therefore can be a very powerful tool to promote your brand, products or services.
Disadvantages : Instagram can sometimes be a little difficult to manage, as it can take a lot of time and effort to create quality content and interact with followers.
Also, it can be difficult to find leads on Instagram, as there is no real search engine built in.
Doing an instagram search to find leads
There are several ways to find leads on Instagram.
You can use search tools such as:
- Hashtagify to find popular hashtags,
- Followerwonk to find accounts to follow but mainly for Twitter regardless
You can also use profile analysis tools to find potential leads.
Features conducive to prospecting on Instagram
Instagram offers several features that can be used for prospecting.
Stories are a great way to connect with followers and introduce them to your brand.
You can also use tools like hashtags and filters to find and target prospects.
Finally, you can use tools such as direct messaging to communicate directly with prospects.
Educate the Instagram algorithm to find prospecting content
You can educate the Instagram algorithm to find content that will help you prospect for customers.
You can do this by using the following techniques:
- by commenting
- by liking posts that interest your prospects,
- and by sharing relevant content
These actions will help Instagram better understand what you are looking for and provide you with quality content for your prospecting.
If you are just starting out on instagram and want to grow your account to use it for business strategies, save time by taking a proper training.
What prospecting tool for your Instagram search ?
ClarkUp is one of those tools specializing in prospecting on social networks and especially Instagram.
The software allows you to download :
- profiles, all or a part that you can select, having liked or commented on a publication. Whether this publication is yours or that of a complete stranger.
- All profiles of people who have messaged you on your Instagram of course.
- All the followers of an account, not necessarily yours.
- and finally a user profile by the unit
All of these download options to store profiles in your database and do your business tracking with each of them.
Plus you can take advantage of Marketing Automation features since Clarkup, via ZAPIER and MAKE, allows you to connect your external apps to organize your automations.
Conclusion on Instagram search
Instagram search is a powerful tool for finding leads and promoting your brand.
It’s simple to use and offers many features to interact with your followers.
Plus, you can educate the Instagram algorithm to help you find relevant content for your prospecting.
By using a suitable tool such as ClarkUp, or another, Instagram is a source of leads not to be overlooked quite the opposite.
We invite you to check out the ClarkUp offer available and reserved for our readers !