What is marketing automation ?
And above all, should you be interested in it ?
That’s what we suggest you find out in this article.
What is the definition for : marketing automation ?
Marketing automation is a set of tools that allow companies to manage their marketing campaigns and marketing operations.
More simply said it is the automation of a large number of small, time-consuming tasks, and when automated simplifies everyone’s life and especially improves productivity in your activities.
These tools/software allow companies to manage :
- their emails,
- their social networks,
- their content,
- their advertising campaigns,
- their landing pages,
- their conversion pages,
- their analytics
- and their tests.
Marketing automation allows companies to automate their marketing processes to make them more efficient, because that’s what it’s all about.
Gaining efficiency with advanced automation.
What is marketing automation for ?
The marketing automation allows companies to better target their customers and prospects, and thus provide them with more relevant messages and content.
It also allows companies to better understand the behavior of their customers and prospects and adjust their marketing campaigns accordingly.
Finally, it allows companies to track and measure their marketing performance, so they can better understand their ROI and make more informed decisions.
All this analysis allows you, for example, to change some of your marketing scenarios.
You could before any changes do some A/B testing to evaluate a new strategy or workflow.
How does it work ?
Marketing automation tools works through technologies such as :
- machine learning,
- artificial intelligence
- and big data
It is, you will have understood, much more than a automated email sending tool a little evolved.
You have to define, initially, the conditions for the execution of the tasks, the order in which they are done and all the necessary variables for each of the apps used and then your scenario will be followed to the letter.
This is your WorkFlow !
It will scrupulously follow the marketing automation rules you have set up.
Does everyone have to implement it ?
Marketing automation is not a one-size-fits-all solution.
It’s important to understand that marketing automation is not right for every type of campaign and every type of business.
Therefore, it’s important to understand if marketing automation is right for your business and campaign types before implementing it.
It is also a matter of strategy and as such, it can be an evolution within your business.
However, there’s no point in going to the expense if this tool solution isn’t what you need to gain efficiency.
In what case should marketing automation be implemented ?
It is particularly suitable for companies that want to :
- automate their marketing processes
- better target their customers and prospects
- better measure their marketing performance
Marketing automation can also be useful for companies that want to automate certain repetitive tasks or optimize their advertising campaigns.
What are the major players in the marketing automation integration market ?
There are many players in the marketing automation integration market, the most well-known of which are: Make, Zapier, Workato and Tray.io.
Each of these players offers different tools and different features to help you automate and optimize your marketing campaigns.
It is therefore advisable to compare their offers to make your choice.
Indeed you will find some at one and not at the other for example even if of course they have a lot of application in common.
What is Make’s offer for your marketing automation ?
Make is a marketing automation integration platform that offers a full range of tools to help you automate and optimize your marketing campaigns.
Make offers tools for email management, social media management, content management, ad campaigns, landing pages, conversion pages and analytics.
Find all the information on Make and their powerful app integration system, 1000+ in total, for powerful and formidable marketing automation.
Make offers a total of 5 different packages ranging from a free offer to a quote offer for companies of a certain level.
You also have possibilities your own application, or others existing through API key…
What is Zapier’s offering in automation ?
Zapier is another marketing automation integration platform that is well known in the industry and offers a set of tools to help you automate and optimize your marketing campaigns.
Zapier offers similar tools to Make and perhaps even more in terms of the choice of apps available.
Only you know your needs and the apps you already use, we can’t point you to one better than another.
What does Workato offer ?
Workato too is a marketing automation integration platform that offers tools to automate and optimize your various marketing campaigns .
Workato offers similar tools to these competitors and that you will be able to consult on their site.
No pricing on the site you will have to go through a demo request…
What is the offer of Tray.io ?
Tray.io like its predecessors is a marketing automation integration platform that offers tools to help you automate and optimize your marketing campaigns.
Tray.io, just like Workato doesn’t give a price and invites you to do a free trial or demo request.
What are the pros and cons of each of these solutions ?
Each marketing automation integration platform has its own pros and cons.
Make offers a full range of tools to automate and optimize your marketing campaigns, but these tools can be quite complex and difficult to get started with.
Zapier offers many tools, but they are more limited than those offered by Make.
Workato offers an intuitive and easy-to-use interface, but its tools are less powerful than those offered by Make or Zapier.
Finally, Tray.io offers an intuitive and easy-to-use interface, as well as powerful tools to automate and optimize your marketing campaigns.
Each platform offers a wide and varied range, some apps overlap in all, others do not.
All also offer support, a affiliate program, training in various forms…
They have in common, for example, to target customers with tools such as Salesforce, Hubspot or even BizLeads dedicated to B2B.
Will any of these solutions integrate ClarkUp for your prospecting?
You’ve seen the power behind managing and automating all of these apps to gain efficiency in your marketing.
Now imagine your already powerful ClarkUp prospecting software multiplying all of its features with this kind of marketing automation.
Wouldn’t that be great ?
Let’s see if ClarkUp has heard us.
Now ClarkUp is integrated in Zapier and let you make marketing automation with +5000 external Apps.
You can already take advantage of ClarkUp’s LIFETIME ACCESS offer to the PREMIUM plan while it still exists, and especially while it’s still affordable !